Case Studies
Abrakebabra For Childline Day
In November 2007, Abrakebabra tasked Presence PR with organizing a creative photocall guaranteed to secure editorial coverage for the fourth annual Abrakebabra For Childline Day.
The premise of the fundraiser is that every cent spent in any of the Abrakebabra outlets nationwide is donated directly to Childline on the day so extensive coverage was necessary in order to drive consumers to Abrakebabra on Sunday, November 25th.
Evian Ladies Day
In 2006, Presence PR successfully negotiated the sponsorship of Ladies Day at the Fáilte Ireland Dublin Horse Show for premium water brand, Evian.
Evian epitomizes femininity and style and as such, Presence PR felt this sponsorship was a perfect fit.
Karen Millen Store Opening
As PR company for Mosaic fashion brands Oasis, Karen Millen and Coast, Presence PR co-ordinated the launch of the flagship Karen Millen store on Grafton Street in November 2006.
The brief was to launch the store to relevant media and personalities in a memorable way that was in keeping with the brand’s reputation as a glamorous high-end store. A Bond style photocall featuring models Baiba and Sarah Morrissey was held in the impressive new store on the morning of the launch, which secured strong coverage in the following day’s national press.