Evian Ladies Day

In 2006, Presence PR successfully negotiated the sponsorship of Ladies Day at the Fáilte Ireland Dublin Horse Show for premium water brand, Evian. Evian epitomizes femininity and style and as such, Presence PR felt this sponsorship was a perfect fit.

The inaugural Evian Ladies Day was highlighted with strong coverage across national and regional print and broadcast media both prior to and post event.

In July 2007, Presence enlisted Xposé presenter, Aisling O’Loughlin to host the pink themed Evian Ladies Day Launch in the Minerva Suite at the RDS. The impressive guest list included Pamela Flood, Lucy Kennedy and top Irish couturier, Synan O’ Mahony. Guests enjoyed a mini fashion show that showcased fashion tips for prospective entrants for Evian Ladies Day. A photocall using the Ladies Day looks from the fashion show was also held at the event.

Precisely one month later, Evian Ladies Day took place at the RDS with women of all ages turning out in force in a bid to claim one of Dublin’s most coveted fashion titles and a top prize worth over €10,000.

The Evian Ladies Day campaign generated extensive print coverage across social, news and fashion press and also achieved strong branded coverage on various shows including RTÉ’s Six One News and TV3’s Ireland AM.

Year-on-year, this sponsorship has proven highly successful for the brand and Presence PR is extremely proud to be associated with this prestigious event.