Karen Millen Store Opening

Sarah Morrissey models dresses from designer Karen Millen at launch the of the new Karen Millen store on Grafton Street. As PR company for Mosaic fashion brands Oasis, Karen Millen and Coast, Presence PR co-ordinated the launch of the flagship Karen Millen store on Grafton Street in November 2006.

The brief was to launch the store to relevant media and personalities in a memorable way that was in keeping with the brand’s reputation as a glamorous high-end store.

A Bond style photocall featuring models Baiba and Sarah Morrissey was held in the impressive new store on the morning of the launch, which secured strong coverage in the following day’s national press.

The sought after Karen Millen invite combined with Presence PR contacts ensured an impressive attendance at the launch. Guest of honour, Karen Millen, added a splash of glamour and provided additional profiling opportunities for Presence.

Guests including Mosaic chairman Ian Galvin, Miriam Ahern, Caroline Downey, Mary Kennedy, Pamela Flood and Lisa Fitzpatrick enjoyed champagne and delicious canapés while watching the in-store fashion show.

The fabulous fashion show was executed by Sunday Independent fashion editor, Constance Harris, and was designed to showcase Karen Millen’s latest collection in the gorgeous new store.

Sarah Morrissey and Baiba models dresses from designer Karen Millen at the opening of the new Karen Millen store on Grafton Street.Overall, the launch achieved extensive coverage across news, social, fashion and business press. It was also featured on RTÉ’s ‘Off the Rails’.